BrandingPrintA Brand Built Around Hidden Value
A supporting project building CATAX's identity from the ground up — a distinctive mark and wordmark carried through signage, print and their claims app.
BrandingPrintA supporting project building CATAX's identity from the ground up — a distinctive mark and wordmark carried through signage, print and their claims app.
From early research through to launch, here's the process I ran to take CATAX's project from concept to a finished, real-world result.
Auditing the competitive landscape and current user experience before any design work began.
Reviewing current UX/UI patterns and technical constraints to inform the direction.
Talking to real users and stakeholders to validate assumptions early.
Mapping the full structure so every page and flow had a clear place.
Translating the structure into wireframes covering every core template and flow.
Validating wireframes and flows with real users before visual design began.
Pixel-perfect designs with a scalable design system and full component library.
QA passes across breakpoints, devices and browsers to make sure everything shipped clean.
Launch support and phased rollout across every platform and channel.
CATAX came to Satch needing a brand that made a highly technical service — uncovering hidden R&D tax relief — feel clear, confident and trustworthy. [Placeholder — replace via the project's spreadsheet tab.]
A confident, considered identity — the CATAX mark and wordmark carried through real-world signage, stationery and the claims tracking app. [Placeholder — replace via the project's spreadsheet tab.]
