AISocial MediaAI Generated Motion Campaigns
A supporting project turning bet365's static, sport-specific paid social creative into AI-generated motion — bringing each campaign screen to life without a full reshoot.
AISocial MediaA supporting project turning bet365's static, sport-specific paid social creative into AI-generated motion — bringing each campaign screen to life without a full reshoot.
From early research through to launch, here's the process I ran to take bet365's project from concept to a finished, real-world result.
Auditing the competitive landscape and current user experience before any design work began.
Reviewing current UX/UI patterns and technical constraints to inform the direction.
Talking to real users and stakeholders to validate assumptions early.
Mapping the full structure so every page and flow had a clear place.
Translating the structure into wireframes covering every core template and flow.
Validating wireframes and flows with real users before visual design began.
Pixel-perfect designs with a scalable design system and full component library.
QA passes across breakpoints, devices and browsers to make sure everything shipped clean.
Launch support and phased rollout across every platform and channel.
bet365 came to Satch needing sport-specific paid social creative that felt current and alive, without the cost and turnaround of a full reshoot for every campaign. [Placeholder — replace via the project's spreadsheet tab.]
Three sport-specific campaign screens — PGA Tour, Premiership and Boxing — with the Premiership creative brought to life as an AI-generated looping motion piece, sitting alongside the static screens it was built from. [Placeholder — replace via the project's spreadsheet tab.]
PGA Tour
Boxing
