BrandingSocial MediaCapturing the Spirit of an Independent Festival
A supporting project capturing the spirit of Moovin Festival across two years of branding, print and social media.
BrandingSocial MediaA supporting project capturing the spirit of Moovin Festival across two years of branding, print and social media.
From early research through to launch, here's the process I ran to take Moovin Festival's project from concept to a finished, real-world result.
Auditing the competitive landscape and current user experience before any design work began.
Reviewing current UX/UI patterns and technical constraints to inform the direction.
Talking to real users and stakeholders to validate assumptions early.
Mapping the full structure so every page and flow had a clear place.
Translating the structure into wireframes covering every core template and flow.
Validating wireframes and flows with real users before visual design began.
Pixel-perfect designs with a scalable design system and full component library.
QA passes across breakpoints, devices and browsers to make sure everything shipped clean.
Launch support and phased rollout across every platform and channel.
Moovin Festival came to Satch needing an experience that could scale across every touchpoint, backed by a design system built to last. [Placeholder — replace via the project's spreadsheet tab.]
A considered, scalable outcome that improved consistency, simplified decision-making and gave Moovin Festival a foundation to build on going forward. [Placeholder — replace via the project's spreadsheet tab.]
