BrandingCreating a Friendly Family Brand
A supporting project building a warm, friendly brand identity for Amy Sha, from a distinctive mark through to real-world signage and salon touchpoints.
BrandingA supporting project building a warm, friendly brand identity for Amy Sha, from a distinctive mark through to real-world signage and salon touchpoints.
From early research through to launch, here's the process I ran to take Amy Sha's project from concept to a finished, real-world result.
Auditing the competitive landscape and current user experience before any design work began.
Reviewing current UX/UI patterns and technical constraints to inform the direction.
Talking to real users and stakeholders to validate assumptions early.
Mapping the full structure so every page and flow had a clear place.
Translating the structure into wireframes covering every core template and flow.
Validating wireframes and flows with real users before visual design began.
Pixel-perfect designs with a scalable design system and full component library.
QA passes across breakpoints, devices and browsers to make sure everything shipped clean.
Launch support and phased rollout across every platform and channel.
Amy Sha came to Satch needing an experience that could scale across every touchpoint, backed by a design system built to last. [Placeholder — replace via the project's spreadsheet tab.]
A considered, scalable outcome that improved consistency, simplified decision-making and gave Amy Sha a foundation to build on going forward. [Placeholder — replace via the project's spreadsheet tab.]
