VR / ARVideoDigital ProducerA featured project turning ABB's most complex engineering systems into film and immersive experiences that make sense to any audience, from the factory floor to the boardroom.
From early research through to launch, here's the process I ran to take ABB's project from concept to a finished, real-world result.
Auditing the competitive landscape and current user experience before any design work began.
Reviewing current UX/UI patterns and technical constraints to inform the direction.
Talking to real users and stakeholders to validate assumptions early.
Mapping the full structure so every page and flow had a clear place.
Translating the structure into wireframes covering every core template and flow.
Validating wireframes and flows with real users before visual design began.
Pixel-perfect designs with a scalable design system and full component library.
QA passes across breakpoints, devices and browsers to make sure everything shipped clean.
Launch support and phased rollout across every platform and channel.
ABB's engineering is genuinely complex — systems like OCTOPUS, e-bus charging and Ability span whole industries. The challenge was making that complexity land in a few minutes of film, without losing what makes it impressive. [Placeholder — replace via the project's spreadsheet tab.]
A run of films that turn ABB's most complex engineering into stories anyone can follow — from a single system explainer through to wide-reaching brand campaigns. [Placeholder — replace via the project's spreadsheet tab.]
