A featured project reshaping how Pilkington shows up online, from research through to launch.
From early research through to launch, here's the process I ran to take Pilkington's project from concept to a finished, real-world result.
Understanding the brand, audience and competitors before any design begins.
A collaborative session to define the brand's personality and voice.
Developing a distinctive mark that captures the brand's identity.
Selecting a type system that supports the visual language.
Building a cohesive palette that reflects the brand's tone.
Pilkington came to Satch needing an experience that could scale across every touchpoint, backed by a design system built to last. [Placeholder — replace via the project's spreadsheet tab.]
A considered, scalable outcome that improved consistency, simplified decision-making and gave Pilkington a foundation to build on going forward. [Placeholder — replace via the project's spreadsheet tab.]
